Roza Marketing founder smiling while working at a laptop, providing hands-on marketing agency alternative services for SMEs.

THE MARKETING AGENCY ALTERNATIVE

I'm not a marketing agency.

And for most businesses, that's a good thing.

Firstly, thank you for visiting. Choosing the right person to handle your marketing is a big decision. With so many options - from freelancers to national agencies - it’s all about finding the right fit. That’s why, I wanted to share the journey that led me here, and a bit about who I am.

My marketing career began in 2007 at Enesco. I started as an assistant, but I was eager to move fast. I’ve always been someone who looks for opportunities; while there, I independently sourced an amber jewellery line from Poland and presented the business case to my directors. Its successful launch across the UK and Europe led to my promotion to Marketing Manager, where I spent years managing high-revenue portfolios, including Disney licensed products.

By 2013, my role went global. I began travelling to China twice a year to meet with vendors and oversee production quality, as well as attending major events like the Canton Fair to source new products. I also, worked closely with Disney Headquarters in London and the marketing teams in the US.

Two women posing for a picture in front of a Chinese Guard at Canton Fair

A dark haired woman in a blue dress posing for a picture on a bridge going over a busy road in China

In 2015, I joined Lloyd Motor Group, managing the marketing for Jaguar, Land Rover, Volvo, Honda and BMW Motorcycles. It was a high-paced environment that I absolutely loved. I eventually focused specifically on Jaguar and Land Rover, managing substantial budgets and sitting on the national Jaguar Land Rover Forum. During this time, I committed to my professional development by completing my CIM qualification, officially becoming an accredited MCIM in 2020.

Member CIM Certification from 12 May 2020

In 2025, after returning from maternity leave, I was entrusted with raising the regional profile for newly acquired Volkswagen and Škoda retailers. While managing these major additions alongside a busy portfolio was an exciting challenge, it brought me face-to-face with the reality every working parent knows: the "rush."

Balancing the needs of a massive automotive group with the needs of my young family made me realise I wanted to work differently. I wanted to take my 20 years of "big brand" experience and offer it directly to businesses who need an expert they can actually talk to.

That’s how Roza Marketing was born.

Evolving for the AI Area

Ever since establishing my own business, my commitment to continuous learning took on a whole new dimension. As the digital landscape shifted toward generative AI search tools (like ChatGPT, Perplexity, and Google AI Overviews), I recognised early on that traditional SEO alone was no longer enough for most businesses.

I immersed myself in modern search architecture, entity optimisation, structured schema markup, and AI search visibility. Today, I combine my foundational strategy background with modern AI and SEO optimisation to ensure the businesses I partner with don't just stay visible on traditional search engines, but are actively recommended by modern AI search tools.

To keep my strategies sharp and ahead of the curve, I maintain a deep passion for continuous growth and learning. Whenever busy life allows, I’m constantly tuning into industry podcasts, reading the latest tech news, and seeking out lates updates across the modern AI and SEO landscape.

I don't just manage campaigns; I help forward-thinking business owners navigate this rapid digital transition with practical, grounded strategies that drive real inquiries.

Beyond the Business

While my career has been built on strategy and results, my family is my whole world. They are the reason I do what I do.

I’m naturally outgoing, friendly, and very approachable, but above all, I am a woman of my word. Trust is everything to me - when I say I’ll do something, I do it.

I also hold a strong personal and professional alignment with the health, wellness, and active lifestyle sectors. To complement my core marketing qualifications (MCIM) with genuine sector knowledge, I completed formal training in Health & Nutrition in early 2025.

Whether partnering with local service providers or specialised lifestyle brands, I bring that same energy, commercial discipline, and honesty to every project I touch.

Based in Carlisle. Working Everywhere.

I’m proud to be a marketing consultant in Cumbria, but my experience is borderless. Whether you’re around the corner or across the globe, let’s talk about how we can make your marketing budget work harder.

Get in touch for a chat about how I can help your business.