Support Packages: Marketing for Cumbrian Businesses

Starting out on your own is overwhelming, especially when trying to navigate the technicalities of digital marketing. If your business info is inconsistent across the web, Google may "downscore" your visibility, making it harder for local customers to find you.

This one-off package is designed for freelancers, tradespeople, and new businesses who need a marketing specialist to ensure their digital presentation, brand tone, and contact methods are professional, consistent, and search-engine ready. Get visible quickly without the burden of ongoing agency retainers.

Investment: £300 - £400 (one-off)

• Google Business Profile Optimization: Ensuring your NAP (Name, Address, Phone) data is identical across the web to build Google’s trust and boost local rankings.

• Brand & Social Media Alignment: A professional "tidy-up" of your social channels to ensure a consistent look, feel, and tone of voice that reflects your brand governance.

• Streamlined Communication Setup: Fixing how customers reach you (Phone, WhatsApp, Email) so your contact points are clear and functional for every lead.

• Paid Social Launch: Setup of your first targeted Facebook or Instagram advert to trigger immediate visibility.

• Post-Setup Roadmap: Simple, practical advice on exactly where to focus your energy next once the foundations are solid.

Timeframe: 1 week

Moving from "Online" to "In Demand."

This package is for established startups or small businesses that already have their digital foundations in place but aren't seeing the needle move. If you’ve set up your own profiles but feel they lack that "Big Brand" polish or commercial drive, this is your next step.

I take your existing setup and apply the same brand governance and strategic coordination used by major franchises to turn your digital presence into a professional growth engine.

Investment: from £750 (one-off)

What’s included:

• Advanced Profile Optimisation: Going beyond the basics to ensure your Google and Social profiles are fully optimised for conversions, not just visibility.

• Content & Tone of Voice Strategy: Establishing a consistent brand voice that builds immediate trust with your target audience.

• Lead Generation & Data-Led Growth: Going beyond just finding leads; this offering will leverage your existing customer data to build a long-term growth engine.

• Lookalike Audience Modelling: By securely utilising your current customer data, "Lookalike" audiences can be built on Meta (Facebook/Instagram) to find high-intent prospects who match your best customers.

• Strategic Remarketing: infrastructure set up to "remarket" to your existing database, ensuring your brand stays top-of-mind through targeted email campaigns and social ads.

• Targeted Campaign Launch: Developing and launching a more sophisticated paid social campaign designed to capture intent and drive high-quality inquiries.

• Commercial Performance Review: A deep dive into your initial results with a clear, jargon-free report on what is working and how to scale it further.

Timeframe: 1-2 weeks

Stop Wasting Budget. Start Seeing Results.

Many businesses spend heavily on marketing without a clear understanding of what is actually driving revenue. This is a senior-level, paid review designed to cut through the noise and give you clear, commercial direction. Acting as your embedded marketing advisor, I apply the same brand governance and analytical rigour I’ve used for major automotive franchises to identify wasted budget and untapped opportunities.

Investment: From £750 (one‑off)

Typically includes:

• Situation Analysis: A deep-dive audit of your current digital and traditional activity to identify gaps, duplication, and areas where your budget is being underutilised.

• Objectives & Strategy: Establishing clear, commercially grounded goals and a high-level plan to achieve them, ensuring your brand tone is consistent across all touchpoints.

• Tactics & Action: A 3–6 month priority roadmap detailing exactly which channels (Digital, Traditional, Social) will deliver the highest ROI for your specific business.

• Control & ROI: Identifying the key metrics you need to track to ensure your marketing remains commercially sound and practically executed.

• The "Practical Plan": You’ll receive a clear, actionable summary and a commercial plan—not a long, theoretical strategy document that sits on a shelf.

Timeframe: 2–3 weeks

An Embedded Marketing Lead for Your Business.

For businesses that require senior-level marketing expertise for long-term growth, but aren't ready for a full agency retainer or a full-time hire. I act as your embedded freelance marketing consultant, providing the strategic coordination and "big brand" discipline needed to drive consistent results.

I deliberately work with a limited number of ongoing clients to ensure total focus, high responsiveness, and commercial results.

Typical investment: £450 - £1,800 per month

Support is focused on agreed priorities and may include:

• Multichannel Coordination: Strategic campaign planning and activity coordination across digital and traditional platforms.

• Testimonial & Social Proof Strategy: Implementation of a clear system to gather high-impact customer testimonials and reviews to build your local authority and "trust" signals.

• Performance Marketing: Management and optimisation of paid social ads (Meta) to ensure your budget is delivering ROI.

• Retention & Referral Strategy: Utilising email marketing, customer communication, and referral strategies to grow your existing database.

• Brand-Appropriate Content: Light, consistent, and organic social media management that aligns with your brand governance.

• Traditional Media Management: Professional coordination for print, POS, direct mail, press, radio, and TV campaigns.

• Supplier Coordination: Managing and briefing external creative or technical suppliers to ensure project delivery.

• Agile Strategy: Ongoing advice, performance reporting, and prioritization to adapt to changing market conditions.

• Growth Initiatives: Hands-on support with product launches, events, or key business initiatives.

Time commitment: A minimum of 3 months

I deliberately work with a limited number of ongoing clients to ensure focus, responsiveness and results.

I offer limited one-off support for businesses that have a clear, defined brief and need senior-level execution. This is ideal for specific milestones where you need a marketing lead to ensure everything is commercially sound and practically executed. Please note that this service is subject to my current availability.

Typical investment: £350 - £3,000 per project, depending on scope.

Examples include:

• Simple, High-Performance Websites: I build clean, easy-to-manage websites using platforms like Google Sites or Squarespace. These are designed specifically to support visibility, build credibility, and drive local inquiries.

• Campaign & Launch Coordination: Professional marketing support for new product launches, business openings, or key seasonal initiatives.

• Event Marketing: Dedicated support to ensure your events are well-promoted and professionally branded to attract the right audience.

• Paid Social Optimisation: A one-time setup or "tune-up" of your Facebook or Instagram ads to ensure they are reaching the right people and converting.

• Website & Content Refreshes: Updating your existing site content or email/SMS templates to ensure your tone of voice is consistent and professional.

I build clean, easy-to-manage websites using platforms like Google Sites or Squarespace. These are designed to support visibility, credibility and enquiries.