Blog
Welcome to the Roza Marketing Blog
This is where I cover all things marketing - from practical, everyday advice and the latest digital research, to key takeaways from fascinating podcasts I’ve listened to, and real-life case studies from my client work.
I hope you find it a valuable read! If there’s a specific topic or burning marketing question you’d like me to unpack in a future post, just drop me a note at roza@rozamarketing.com.
Is Your Website Costing You Enquiries? (Check It For Free in 5 Minutes)
What happens when an established business re-launches after a 6-month blackout? Discover how stabilising technical site health and rewriting core content saved a new website launch, driving a +18% surge in premium enquiries in just 60 days and hitting record-breaking call volumes. Read the case study and check your site health for free.
Google Just Reimagined Search (And It’s a Game Changer for Small Businesses
Google is completely rewriting the rules of search. Don't get lost in the heavy tech talk - read our easy-to-digest breakdown of what Google’s new AI updates mean for local businesses and how to ensure you're the one the AI recommends.
What is SEO and How to Optimise Your Website So It Shows on Google
Ever wondered what SEO actually means, or why your web agency tried to charge you extra for it? Here is a simple, jargon-free breakdown of how to optimise your website so it actually shows up on Google and AI search tools.